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  1. ARRI Signature Prime Lens is a set of lenses equipped with ARRI’s next-generation LDS-2 lens data system, renowned in the film and television production industry for its unique aesthetic style and exceptional performance. The following is a detailed introduction to this lens series:

1. Focal Length and Imaging Quality
Focal Length Range: The Signature Prime lenses cover a wide range of shooting needs, from ultra-wide-angle to telephoto, with focal lengths ranging from 12mm to 280mm.
Imaging Quality: Featuring top-notch precision optical design, the lenses produce vivid, emotionally rich images that embody the delicate softness and texture of large-format imagery. The T1.8 large aperture creates a shallow depth of field and smooth out-of-focus transitions, making the subject stand out prominently in the frame.

2. Unique Aesthetic Style
Warm Skin Tones: The Signature Prime lenses are known for their warm, gentle skin tone rendering, which restores the natural colors of human faces, adding to the infectiousness of the image.
Pure Shadows and Dark Areas: The open shadows and pure dark area processing result in images with distinct layers and abundant details.
Soft Focus andFlare: The lenses exhibit a very soft focus effect, emphasizing separation while producing gentle, elegant flares that add a dreamlike aesthetic to the frame.

3. Technical Features and Advantages

LPL Lens Mount: The Signature Prime lenses are equipped with the LPL mount (Large Positive Lock mount), a key element of ARRI’s large-format system. The LPL mount features a larger diameter and shorter flange focal distance, enabling a more compact and lightweight lens design, a larger aperture, and a more beautiful out-of-focus effect.

LDS-2 Lens Data System: The lenses are equipped with ARRI’s next-generation LDS-2 lens data system, which offers a higher data rate and utilizes a high-precision encoder for rapid initialization, expanding the application of lens data.

Compatibility: Despite being new, both the lens mount and lenses are fully compatible with existing PL mounts and ALEXA accessories. Utilizing a PL-LPL adapter ring, they provide backward compatibility for all Super 35 or full-frame PL mount lenses, offering photographers an infinite array of lens choices.

Maintenance and Design: The lenses feature magnesium alloy barrels, which are both lightweight and sturdy. The new mechanical design facilitates easier maintenance, while the near-telecentric design ensures optimal performance with any image sensor.

4.Application and Recognition

Wide Application: The Signature Prime lenses have been widely used in the film and television production industry. For instance, the acclaimed director Roger Deakins employed them exclusively for the filming of “1917”.

High Praise: Photographers hold the Signature Prime lenses in high esteem, praising their ability to render faces more naturally while producing a unique visual style.

5.Rental and Investment

Safe Investment for Rental Agencies: The outstanding performance and quality of the Signature Prime lenses make them a safe investment choice for rental agencies.

Global Service Network: ARRI provides a 24/5 global service network, ensuring robust support for lens maintenance and servicing.

In conclusion, the ARRI Signature Prime Lens sets a new benchmark in the film and television production industry with its unique aesthetic style, exceptional imaging quality, advanced technical features, and wide application recognition.